Importance of Online Reputation Management to increase Website traffic

 

What is Online Reputation Management?

Online Reputation Management refers to addressing, monitoring, and mitigating the SERPs. The core of ORM is to drive good reviews from customers. Marketers use social proof signals that include reviews and referrals making positive aspects of your business reputation transparent and visible to any potential customer who is interested to purchase and use your product or service. You can hire a digital marketing and Web Development Company in Dubai to manage your business’s online reputation.

 

How does ORM influence your business?

90 percent of customers trust reviews and referrals than the information they get from salespersons. Hence, if you successfully build a strong online reputation for your business, your own customers will promote your business for you, with the power of good reviews and recommendations. The word of mouth is perhaps the most powerful means of marketing and advertisement as compared to any marketing content or creative ad copy.

How can you collect online reviews for SEO?

Online reviews influence local searches and SEO, and improves your site rankings by about 12 percent. Among the hundreds of factors that Google considers to rank a site, online reviews stand as a very strong factor that determines the SERP rankings of your site. If you have listed your business on Google My Business, there are several factors that determines the rankings. More reviews will not only bring in more traffic to your website but also enhance the quality of the search traffic that you receive. An efficient ORM campaign ensures that the person who is searching for your site online already knows about your business before the person visits your site.

What are the ORM SEO ranking factors for Local Business?

·        Proximity- This determines how close your site content is to what your target users are searching on the web.

·        Reputation- This refers to your total number of site reviews, average star ratings, and how current the reviews are.

·        Relevancy- This refers to the relevancy of the services or products you offer to the searcher.

How does the lack of Online Reviews impact the reputation of your brand?

If you do not have a sufficient number of online reviews from customers across Google and Facebook, it may impact your online reputation and SEO negatively. There are several customers who believe that zero reviews are as bad as negative reviews. People won’t choose to rely on you if you do not have positive reviews. A good number of good reviews helps build trust. Also, if your competitors have more reviews than you do, the users who are searching for you may get to see your competitors instead of seeing your business on the SERPs.

How can you direct your ORM campaign to get more reviews?

Along with implementing a well-devised action-plan for your ORM campaign, it will be wise to use a reputation-management software that would automate the entire ORM process for you. You will more efficiently be able to build your reputation and get more online reviews from your current as well as past customers. Google reviews help with your site’s SEO and your rankings on the local search results. Facebook reviews help promote your business offerings to your customers by means of a personal network. Both the reviews from Google and Facebook are highly instrumental in the purchase decision of your target customers. Statistics reveal that 59 percent of the consumer base take a look at the business review sites before they make a purchase. Also, 87 percent customers look for a minimum of 3- to 5-star rating before they make a purchase decision. A Digital Marketing Company in UAE can help to get more reviews.

 

What are the areas that you must monitor in your ORM Campaign?

·        Social Media Platforms

·        Exclusive bogs

·        Online directories with business reviews

·        Websites

·        Article submission directories

·        Collaborative information websites

·        Blogging communities

·        Sites allowing individual reviews

·        Content generated by users

·        Social news sites

·        Bookmarking sites

 

How can you improve your ORM Campaign?

1.      Creating content and citations-

Placing you name, address and phone number on your website is necessary, but along with that, you should have an account across directories like, for example, Yellow Pages, Yelp, and other directories specific to your industry of business. These citations enable easy contact between you and your customers and also improves your site rankings on the major SERPs. Extensively posting blogs is also a great method of adding and promoting content, and maintenance of strong citations. This will altogether improve your online visibility and online reputation significantly.

2.      Maintaining a consistent NAP-

The Name, Address, and Phone number (NAP) of your business has to be consistent at all places and platforms on the web for SEO purposes. Make sure that all the major search engines, online review platforms, directories have the same business name, address, and phone number. Google rewards sites with a consistent NAP with higher rankings.